- Contant Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Web Analytics
Of course there are many more components in digital marketing and if you want to become a Digital Marketing expert you should have knowledge in almost every component but these six component for the major component.
1. Contant Marketing
Content on the internet can be of two types one is information and one is entertainment.we go to any website on the internet to consume information of content so content is the central piece of Digital Marketing no matter what you do in Digital Marketing contant always comes first that’s why they have said content is king and i believe that content is king.
2. Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as natural, organic or earned results. in general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list the more visitors it will receive from the search engine. SEO may target different kinds of search including image search, local search, video search, academic search,
news search and industry-specific vertical search engines.
3. Search Engine Marketing
Search engine marketing is the execution of Digital Marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
4. Social Media Marketing
Social media Marketing is a necessary for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover campaigns spread through social media are believed to have more sonority because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.
5. Email Marketing
Email marketing is a way to reach consumers directly via e-mail. direct email marketing reaches those interested in your business’ area of expertise. The information is sent out No matter what you are selling, it is a way to reach thousands of possible customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.
6. Web Analytics
Web analytics is the measurement tool of web data for purposes of understanding and optimizing web usage.However Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps measure traffic and popularity trends which is useful for market research.
Paid Advertising Methods
- Google Ad wards
- Facebook, Twitter and Linkedin Ads
- Youtube Video Ads
- Sponsored Content and Native Ads
- Display Ads
- Affiliate Marketing
We can learn all the different modules of Digital Marketing but it will make sense only when you understand funnel.
Understanding the Funnel
We have three parts of the funnel.
1.Top of the Funnel
In the top of the funnel you have brand awareness, website visitors, landing page visits and metrics like that.
2. Middle of the Funnel
In the middle of the funnel you have cold leads, warm leads, lead scoring and nurturing.
3. Bottom of the Funnel
In the bottom of the funnel you have sales call, sales pitch conversion, customers, repeat customers.